Journal

I Am Natural Store is the Official Distributor for Pürblack in Australia and New Zealand. Purblack shilajit is sustainably sourced from pristine Himalayan and Siberian Alps   “Pürblack is the future of shilajit and defines shilajit. We are...

    For starters, shilajit resin is known in western cultures as mineral pitch. In other regions, shilajit is known by many other names. The most popular of which are mumie, moomiyo, and mumio. You may have heard...

  Can black magic be a good thing? Well, it can if that black magic is a pure, live Shilajit resin that's hand-harvested and sustainably sourced from the heights of the Himalayas. Loaded with bioactive health-boosting vitamins and...

100 Years of Women Inspired by the Sea "OSEA was founded three decades ago, but our story began over a century ago. My grandmother Elsa was a great believer in the power of the sea. When she was...

With so many face oils to choose from, and only one face to put them on, how do we know which is the right face oil for us? Here's a short video explaining the differences that might help...

Glazed-doughnut skin is exactly what it sounds like. It’s a perfectly smooth, gleaming, plump complexion. It’s the pinnacle of health and the cornerstone of youthfulness. It involves layers of hydration sealed in with our new seaweed-infused Dayglow Face...